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Helen Holtom, Regeneration & Renewal, 28 March 2008
1. Involve key players. "For arts projects that support local regeneration, set up a steering group with representatives of the community," says Clare McManus, director of cultural planning at development agency Eventus. Rebecca Williams, project coordinator at Community Builders, an initiative that helps people set up arts projects, says: "With smaller-scale projects, find an individual in the community to lead the group."
2. Build in learning opportunities. "Enlist a training provider to offer an NVQ accreditation to those running the project: this provides motivation and emphasises the commitment required," says Williams. "Tailor arts projects to meet skills gaps," suggests McManus. For example, a photography project based at wildflower meadows taught locals how to take digital pictures and gave them the skills to download images.
3. Broaden awareness and gather supporters. "Approach local businesses for donations on an in-kind basis, for example, materials and venue use," says Tamara Pekelman, senior project manager and adviser at the Cultural Industries Development Agency, which provides services to the creative and cultural industries sector. "Run activities in a cafe or public space rather than an isolated community centre to generate interest in the project," suggests Williams.
4. Prove yourself to funders. "Before approaching funders, implement policies that demonstrate your commitment and professionalism," advises Pekelman. "If your work is with young people, put a child protection policy in place, and ensure that your board reflects the people with whom you work."
5. Make sure you're ready for the next phase. Turning informal groups into registered organisations, or hiving off arts projects run by regeneration agencies, requires careful consideration: "Spend time putting a business plan in place," says Pekelman. "Carefully consider legal structures. For instance, being registered as a charity will affect how much trading you can do."
- More information Visit www.eventus.org.uk, www.cida.co.uk, and www.trustfunding.org.uk.
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