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Barnet to trial "nudge" theory

Leon Walker, Regen.net, 21 August 2008

A London council is to pilot policies based on a new theory of behavioural economics in a bid to tackle litter, reduce carbon emissions and increase recycling rates, it has emerged.

The London Borough of Barnet has been given a reported £100,000 by the Department of Communities and Local Government to try out new "nudge economics" policies. In a "nudge" economy,...

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